How to write a LinkedIn summary


You only get a few seconds to pique someone’s interest with your LinkedIn summary, and the best way to do that is to make it concise and memorable.

Luckily, after years of refining LinkedIn profiles for my clients and others, I’ve developed a method for crafting concise summaries that immediately grab the attention of anyone who might be looking at them.

I’ve distilled everything I’ve learned about writing concise summaries into this article, so you can see exactly how to take all of my best strategies and distill them into five simple points.

Using this method, you’ll be able to quickly and succinctly convey who you are and what sets your skills apart from anyone else’s on LinkedIn.

You should take the time to write a good LinkedIn summary for your profile, but don’t do it half-heartedly. LinkedIn is a highly valuable tool for companies that want to get in touch with their most important customers, so they’ll expect your summary to be at the very least competent.

If you’re not sure what to write about, start by looking at some of the expert summaries LinkedIn has shared with its users. Then, ask a friend or contact at your company to read it and give you feedback.

Finally, follow the tips found in this article as you write your own summary for LinkedIn. That way, you’ll be ready to impress your future customers when they see it on your profile!

Step 1: Look Around

Where do people usually find information like this when they’re searching for information about a person? First off, there’s always (this is an obvious answer). Then people generally look for these things:

Interests: LinkedIn summarizes users’ interests by showing them what they’re interested in (or not) by looking at their profile and getting a sense of who they are. Think about your own profile, and how much of your profile is devoted to what you like. It’s very likely that it’s a lot.

Profession: LinkedIn allows users to describe themselves with one or two sentences, which makes this one fairly obvious to find. Your company probably has a similar description on its site if you haven’t gotten around to writing one already.

Skills: People tend to use LinkedIn search for skills, so you can use this to your advantage by including your skills on your summary profile. Also use best cv example to impress your profile.

Job titles: LinkedIn shows job titles as a courtesy to the users, but they won’t be on your summary, so it’s not a big deal.

Step 2: Choose Your Niche

This will help you narrow down to the best words and phrases with which to describe yourself. This will also give you an idea of what kinds of companies are “in demand” at this time (or in general), and how many people already have those skills or are currently seeking them.

Step 3: Research Your Area of Expertise

Before you write your summary, you should probably do some research to find out what sort of things your profile needs to cover. After all, you’re putting yourself even more on the line by committing to writing a summary for LinkedIn. Here are a few things I would consider asking people around you or looking up online:

How many companies do you know that offer this kind of service? How many people in your area have these skills? What companies are hiring for these skills? What keywords could people use when searching for these kinds of jobs?

Step 4: Think About Adjectives and Words You’ve Always Liked

You should look at adjectives and words that describe your expertise.


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